UBS AG maintains a "Buy" rating for adidas shares with a target price of €279, citing special factors that likely impacted the operating result, details of which will be discussed in an upcoming conference call. As of 10:21 a.m., the share price increased by 0.8% to €215.50, indicating a potential upside of 29.47%. Since the start of 2024, adidas shares have risen by 17.4%, with Q3 2024 results expected on October 29, 2024.